• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to footer

CLK Media Co.

Connect customers to the heart of your brand story

Define Your Brands Core Values Find your values and grow your brand

Define core values workbook cover mockup

What are Your Core Values?

Identify your company’s core values and clearly define what you stand for and what you stand against so you can connect with customers and align your team.

!
!
Download Now

We'll never share or sell your info.

Something went wrong. Please check your entries and try again.

Looking for brand clarity?

Here’s a peek at what you’ll see in your workbook…

  • 52 Common Core Values

  • 9 Questions to Ask to Discover Your Core Values

  • Design Your Mission Statement

  • Guide Your Business Decisions

  • Communicate Your Core Values in Your Marketing

  • Using Core Values to Bring Clarity

Do you struggle with marketing your brand effectively? Find your values and grow your brand

Are you constantly unsure of how to make decisions that benefit your business? Do you worry that your brand is blending in, instead of standing out and standing apart?

With the Core Values: Take a Stand for What Matters to You workbook, you’ll discover the transformative power of core values, find out how to define yours and even create a marketing plan that reflects your principles.

Your values are your non-negotiables - what your brand stands for at its core. They are the guiding principles that shape every part of your business.⁠

core values cut sheet mockup

Bonus! 200+ printable brand values list

Your guide also includes over 200 examples of brand values that you can download, or print out for easy reference and card sorting exercises.

This site is not part of the Facebook website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

↑

Copyright © 2026 CLK Media Co., LLC · All Rights Reserved · CLK Media Co.