Logo Design
Whether you’re in need of a brand new identity or want to evolve an existing one, I’ve got you covered. Our comprehensive identity systems breathe life into your brand’s uniqueness and tell your brand story.
Your Logo Isn’t Your Brand
It is a key part of your brand’s identity system, but…
It’s the brand behind the logo that gives it its value.
A logo is a shortcut to the meaning and the feelings customers have when they experience what you do.
All the associations and interactions over time allow a logo to evoke, or bring back these feelings and meaning when we encounter it.
It’s a powerful way to convey who you are, even without saying a word…
- It is what is noticed and remembered.
- It is a unique color or mark people associate with you.
- It has to be distinctive, memorable, protectable, and appropriate.
- It’s the face of the experience your customers have with your company.
It is possible to recognize a brand identity long before you know anything about what it means.
A logo isn’t communication, it identification
So a good logo shouldn’t say much on its own.
Don’t try to cram every service you offer or every initial of every founder into a monogram.
Rather it should try to follow these criteria:
- Is it appropriate?
Appropriate, meaning the design style makes sense for the industry and audience. - Is it distinct?
Is the logo memorable? Does it stand out in a crowd, or get lost in the sea of competition? - Is it simple?
The best logos are very simple. Too many details are distracting and forgettable. - Is it versatile?
Is the logo able to adapt to the various design applications it will be placed on?
So how do you make sure your logo checks all these boxes?
You Need a Strategic Logo Designer
One who understands that if you want to make an impact through the work you do, you can’t represent your company and its mission with clip art.
That’s why every logo I design begins with understanding a company from the inside out.
I take the time to really understand your business: its purpose, personality, products, and people so that I can effectively communicate your company’s value to those looking to buy your products and services.
What kind of impression are you giving your potential customers?
Does it really reflect who and what your company has become?
I can help establish a modern, professional look for your business with our logo & identity design services.
You’ll walk away with a brand identity system that’ll allow you and your team to consistently and cohesively communicate your brand with intention and confidence.
If you feel like your brand could use some help, schedule a free consultation today.
Let’s Build You a Killer BrandHere are a few examples of brand identities I’ve worked on:
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