Behind every beloved brand is a well-crafted strategy.
It’s the foundation of every successful non-profit, dog food, car, shampoo or any other product you can’t live without.
Without it, even the most promising products or services can meet untimely failure.
Your brand strategy serves as the central pillar of all your communications, and it’s the heart of your entire brand.
It encompasses your core values, personality, mission, vision, identity, and brand essence.
Your Brand is Your Business
We live in an age of abundance.
As consumers, we are spoiled for choice, whether it’s sneakers or plumbing, organic free-range chicken or shampoo.
The options are literally endless.
With the consumer now squarely in the driver’s seat, it’s hard to deny that they are the ones really in control.
Stand for something, and stick to it
Having a mismatched brand isn’t a good look.
Unconsidered branding is like a mirror that reflects your business choices. If you view your business as something for everyone, chasing the dollars, what you’re actually saying is that you’re for no one.
Undifferentiated brands compete on price.
Stop competing on price and start realizing the full value of your products or services by creating a unique competitive advantage.
Differentiated or charismatic brands are the ones that make customers feel like there’s simply no substitute for them.
So to stand out in this sea of noise and sameness, you have to stand for something and have a plan.
What is Brand Strategy
Personality, Voice and Visual Communication
Your brand strategy is a roadmap outlining how you and your team plan to shape, grow, and build your brand. It goes beyond designing a logo, finding a name, or writing a slogan.
It encompasses the entire experience that customers, coworkers, and competitors encounter with your brand.
The reason we live and breathe brand strategy is that it gives your brand and business direction and a deeper sense of meaning. And once you have a clear direction and a deep sense of who you are and what you want to achieve, you’ll find it way easier to stand out from the crowd.
Imagine your Brand Strategy as a single thread that connects your sales, marketing, communications, and operations.
Your Brand Strategy should be adaptable, evolving with your business as you prioritize what matters to you and determine how to effectively communicate.
A well-defined and developed Brand Strategy will touch on all aspects of your business brand in detail. Your Brand Strategy should outline your audience, competitors, values, mission, story, positioning, messaging, and Tone of Voice.
Brand Strategy Drives the Whole Business.
The whole organization is aligned, integrated and empowered to deliver on the brand’s purpose, vision and promise.
Strong Brands are Clear
A robust brand is one that possesses a clear understanding of its purpose, target audience, and aligns itself with a meaningful mission. Logos, colors, and products merely scratch the surface of what truly defines a brand. When you establish a firm grasp on your brand, you gain a more precise control over your business decisions.
How clear are you on your products and services choices?
Why do you need a Brand Strategy?
What sets you apart? Why should people choose to work with you? And, most importantly, where do you envision taking your business in the future?
Your Brand Strategy is the plan that brings to light the very essence of your brand.
It is the backbone of your company’s branding and marketing efforts, as it helps to guide and inform the way your brand communicates.
Without a Brand Strategy, you’re just shooting marketing darts in the dark and diluting your message.
Time to get strategic and hit the bullseye.
A brand without a strategy is a breeding ground for inconsistency.
Using spray and pay marketing methods without a clear purpose will only result in wasteful spending of marketing budgets.
Your Brand Strategy is a significant factor in your business, but it doesn’t have to be overly complicated. Many people and companies struggle with it. It may seem challenging, but it is achievable.
But it doesn’t have to be.
Whether you’re starting from scratch or you’re looking to develop your existing Brand Strategy, we’ll guide you through the who, what, where and how of an Killer Brand Strategy.