“A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.”
-Scott Bedbury, former marketing executive for Starbucks & Nike
The Best Brands Tell Stories
People don’t buy the products you create, they buy into the stories you tell and it makes them feel.
Most business owners and entrepreneurs completely misunderstand what storytelling actually is for business.
Brands don’t just have stories…
Brands don’t just tell stories…
Brands ARE Stories.
The essence of brand storytelling is to establish emotional resonance and connection.
Your brand story is the foundation of your business, your marketing, and your communication strategy.
Brand storytelling uses an emotional narrative to connect your brand to your audience through shared values.
Creating a powerful brand story means developing a powerful emotional response to your brand.
Having a POWERFUL story will help you…
- Connect with your audience on a deeper level
- Develop a faster know, like, and trust factor
- Customers will remember your messaging more often
- Know what to write for your campaigns & copy
- Inspire emotional investment and action in your clients, customers, & students
- Sell with all the authenticity (and none of the sleaze)
If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.
– Nelson Mandela
By starting with your story, everything else will fall into place.
Tell Your Authentic Story
Discovering your voice, and telling your authentic story online, in printed media, and anywhere else you communicate with your target audience, will allow you to reach the people that will benefit from what you offer the most.
Really getting to know who you are as an organization, WHY you do what you do, your mission, and who you help the most should inform every decision you make for your brand.
A great place to start is by defining your Core Values.
With this in mind, we stitch your WHY into everything we create – we incorporate the emotion, character, and values that tell viewers who you are, what you’re about and what you stand for.
We put you in control of how your story is told on online.
By creating a brand story that resonates with your best customers, you are always able to get your message out authentically, effectively, and efficiently.